TOM SMITH

Tom Smith is the gifting company that holds the royal warrant to make Christmas crackers for the Queen and the royal family.

The company has decided to partner up with the woodland trust and design a set of bags, crackers and wrap that are fully recyclable

This meant a full re design of their kraft trend and problem solving how to make the products and their packaging plastic free and also a design that reflected the British wildlife to tie in the woodland trust

Plastic was removed from their cracker boxes, tags, the handles on the bags and no more shrink wrap around the wrapping paper.