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To work with Morrisons on creating a set of characters that not only ere cute, fun and commercial but could also work across 10+ product types. 


This required more than just designing cute characters. It required a multi department

co-ordination to ensure that each character could work across each product. 

Example of issues -

Character shading (shading could work on crackers but not on fabric)

Limb thickness could not be too thin to avoid model breakages

Colours need to be chosen carefully so they could co ordinate across all product


While this became a much larger project than initially thought Morrisons were very happy with the outcome and had minimal issue with design and sold them across 2 years

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