To work with Marvel in creating a set of 3 bags and wraps. The main hurdle being we can only use the same art but it has to appeal to three very different demographics -
Kids 0-5 years old
Pre teens to Teens 10-17 years old
Adult 22 years old +
The process required a much deeper understanding of each demographic on how each group perceive and interact with the marvel comics brand and how they interact with this product category.
Marvel loved our designs and each one ended up being sold in different supermarkets