MARVEL COMICS

Challenge - 

To work with Marvel in creating a set of 3 bags and wraps. The main hurdle being we can only use the same art but it has to appeal to three very different demographics -

Kids 0-5 years old

Pre teens to Teens 10-17 years old

Adult 22 years old +

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Process - 

The process required a much deeper understanding of each demographic on how each group perceive and interact with the marvel comics brand and how they interact with this product category.

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Outcome - 

Marvel loved our designs and each one ended up being sold in different supermarkets