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MARVEL COMICS
Challenge -
To work with Marvel in creating a set of 3 bags and wraps. The main hurdle being we can only use the same art but it has to appeal to three very different demographics -
Kids 0-5 years old
Pre teens to Teens 10-17 years old
Adult 22 years old +
Process -
The process required a much deeper understanding of each demographic on how each group perceive and interact with the marvel comics brand and how they interact with this product category.
Outcome -
Marvel loved our designs and each one ended up being sold in different supermarkets
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